Jeffery Yau: Redefining Luxury Eyewear since 2001

Mr Jeffery Yau is the founder and CEO of Puyi Group, and it’s not a stretch to say he has transformed the luxury eyewear market since establishing his first store in Hong Kong in 2001.

His relentless pursuit of excellence, and unwavering commitment to quality, have shaped Puyi Group’s trajectory from that single Tsim Sha Tsui store to a dominant force in the luxury eyewear market, with over 80 shops across 23 cities in Greater China.

Jeffery’s vision transcends retail; he seeks to redefine the very essence of luxury eyewear. His strategic expansion into Southeast Asia, coupled with a focus on brand collaborations and exclusive product offerings, positions Puyi Group at the forefront of industry developments. Puyi Group prioritises personalised service, ensuring clients receive expert guidance in selecting frames that not only look good but also meet their optical needs. Jeffery emphasises the importance of offering comprehensive optical expertise, ensuring that clients receive tailored recommendations that perfectly blend style and visual needs.

Jeffery’s discerning eye allows him to differentiate between true innovation and fleeting trends. He educates clients about the value of investing in high-quality eyewear, emphasising the long-term benefits.

As the leader of a luxury brand, Jeffery balances innovation with authenticity. Puyi Group’s collaborations with renowned brands and the development of its own house brands showcase this commitment to offering unique and exclusive products.

Jeffery sees technology as a driving force in shaping the future of luxury eyewear retail. He envisions a landscape where comfort, innovation, and aesthetics converge, creating a more personalized and immersive customer experience.

Despite the challenges of the ever-changing luxury market, Jeffery remains confident. He sees immense potential for growth and innovation, and his vision for Puyi Group is one of continued leadership and transformation. By embracing change while preserving its heritage, Puyi Group aims to redefine the luxury eyewear landscape, offering a sophisticated and masterfully crafted view of the world.

BLACK SERIES by LINDA FARROW: A Perfect Fit for Puyi

Jeffery’s admiration for BLACK SERIES by LINDA FARROW is evident. He views the collection as a reflection of Puyi Group’s own philosophy, emphasizing meticulous attention to detail and a commitment to excellence. He’s particularly drawn to the brand’s bold innovations and boundary-pushing designs, which resonate with his discerning clientele.

While BLACK SERIES currently appeals to a sophisticated male audience, Jeffery sees potential for expanding its reach into unisex and female-centric segments. He believes the brand’s future is bright, with opportunities for further elevating craftsmanship, introducing new styles, and collaborating with Puyi Group to create exclusive offerings.Jeffery’s insights into the luxury eyewear market are invaluable. He understands the importance of staying ahead of the curve, embracing technology, and anticipating evolving consumer needs. His vision for Puyi Group, coupled with his passion for redefining the industry, positions him as a real pioneer in the luxury eye wear world.

Yau sees technology as a driving force in shaping the future of luxury eyewear retail. “Advancements in technology have empowered us to create eyewear designs that are increasingly personalised,” he states. He envisions a landscape where comfort, innovation, and aesthetics converge, creating a more personalised and immersive customer experience.

Despite the challenges of the ever-changing luxury market, Yau remains confident. “To stay ahead of the market requires more than just meeting existing needs,” Yau asserts. “It demands embracing change, engaging in lifelong learning, and anticipating emerging trends.” His vision for Puyi Group is one of continued leadership and transformation. By embracing change while preserving its heritage, Puyi Group aims to redefine the luxury eyewear landscape.“I envision a transformative future for luxury eyewear,” Yau concludes. “Guided by innovation and authenticity, I strive to redefine perceptions and challenge long-held conventions. We blend digital and physical realms to establish Puyi Group as a beacon of Asia’s luxury potential.”